Warner Bros. Discovery’s Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing

Warner Bros. Discovery Taps Former Netflix Exec for Max Marketing Efforts

Warner Bros. Discovery has tapped former Netflix exec Eric Pallotta to spearhead social and editorial campaigns as part of marketing for Max.

Warner Bros. Discovery’s Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing

Eric Pallotta is joining Warner Bros. Discovery’s Max direct-to-consumer streaming division as group senior VP of global brand, social and editorial. In the newly created role, Pallotta will lead the development of social strategies and editorial campaigns worldwide for Max. In addition, he will work with Zach Enterlin, executive VP, brand, content and creative for HBO and Max, to oversee brand marketing. Pallotta has over 18 years of experi…