US EditionWarner Bros. Discovery’s Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing
- Warner Bros. Discovery's Max has hired Eric Pallotta from Netflix to manage social and editorial marketing strategies.
- Eric Pallotta will utilize his experience from Netflix in his new position.
- Pallotta's role includes leading social and editorial strategies for Max.
- This appointment aligns with Warner Bros. Discovery's goal to strengthen Max's market presence.
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Warner Bros. Discovery’s Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing
Eric Pallotta is joining Warner Bros. Discovery’s Max direct-to-consumer streaming division as group senior VP of global brand, social and editorial. In the newly created role, Pallotta will lead the development of social strategies and editorial campaigns worldwide for Max. In addition, he will work with Zach Enterlin, executive VP, brand, content and creative for HBO and Max, to oversee brand marketing. Pallotta has over 18 years of experi…
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