US EditionHBO Max Users Warned of Price Hikes and Password Crackdowns as Warner Bros' CEO Eyes ‘Real Opportunity’ to Charge More
Warner Bros. Discovery's CEO says HBO Max is underpriced, justifying recent and potential future price hikes alongside new password sharing rules and paid sharing options.
- On September 11, 2025, David Zaslav, CEO of Warner Bros. Discovery, revealed that HBO Max will increase its subscription fees and introduce stricter controls to limit password sharing.
- This decision follows HBO Max's June 2024 price increase and aims to address underpricing amid a crowded streaming market.
- Zaslav highlighted HBO Max's premium content quality across streaming, film, and TV as justification for these changes and plans to enforce account restrictions similar to Netflix and Disney+.
- Currently, HBO Max offers an ad-supported plan at $9.99/month, a standard plan at $16.99/month, and a 4K plan at $20.99/month, with added fees for extra members at $7.99/month.
- The price hikes and password crackdowns reflect a broader strategy to boost revenue, but they risk alienating some subscribers amid intensified industry competition.
15 Articles
15 Articles
HBO Max Will Soon Start to Crackdown on Password Sharing
Warner Bros. Discovery, CEO David Zaslav has announced plans to increase the price of HBO’s streaming service while implementing stricter measures to curb password sharing. The announcement, made during Zaslav’s address at the Goldman Sachs Communacopia + Technology Conference, underscores his belief that HBO’s premium content justifies a higher cost to subscribers. This decision comes […] The post HBO Max Will Soon Start to Crackdown on Passwor…
HBO Max is going to get a lot more expensive, CEO promises
David Zaslav, the CEO of Warner Bros. Discovery, plans to make HBO more expensive, and passwords a lot harder to share, according to The Hollywood Reporter. Zaslav shared his general outlook on the state of television at the Goldman Sachs Communacopia + Technology Conference, with the main theme being that HBO Max's content is good and Zaslav thinks he should be charging a lot more for it. "The fact that this is quality — and that’s true across …
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