US EditionWant to know a dirty secret? Everyone’s analytics are terrible
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Want to know a dirty secret? Everyone’s analytics are terrible
Someone has to say it: the analytics capabilities of so many large enterprises are entirely substandard. Despite vast investment in data collection and analysis, it’s now something of a dirty secret that many executives don’t even trust their own numbers. This is a dangerous problem, yet few enterprises openly acknowledge it. Instead, they continue making decisions based on disjointed, incomplete, or misleading data, exposing themselves to strat…
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