US EditionWant consumers to understand a product’s value? Tell a compelling story, panelists say - Furniture Today
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Want consumers to understand a product’s value? Tell a compelling story, panelists say
HIGH POINT — Determining the value of a piece of furniture and communicating that value proposition to a consumer audience is no simple task, presenters agreed during a panel moderated by Furniture Today Executive Editor Cindy Hodnett on “Understanding and Communicating the Value of Home Furnishings” during High Point Market. While each had their own formula for assessing value, what it comes down to in many cases is the emotional connection a b…
Want consumers to understand a product’s value? Tell a compelling story, panelists say - Furniture Today
HIGH POINT — Determining the value of a piece of furniture and communicating that value proposition to a consumer audience is no simple task, presenters agreed during a panel moderated by Furniture Today Executive Editor Cindy Hodnett on “Understanding and Communicating the Value of Home Furnishings” during High Point Market. While each had their own formula for assessing value, what it comes down to in many cases is the emotional connection a b…
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