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Walmart’s Marketplace boom: How lax vetting came with identity theft and fakes

Walmart's marketplace grew over 900% from 2019 to 2024, leading to increased counterfeit sales and identity theft amid looser seller vetting before policy tightening in July 2025.

Summary by CNBC
Walmart’s marketplace is booming, but the strategy poses risks as a CNBC investigation found lax vetting contributed to fraud and fakes on the site.

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CNBC broke the news in United States on Friday, September 19, 2025.
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