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Walmart Is Repackaging Its Great Value Brand to Reflect Changing Consumer Habits
The redesign will add clearer ingredient and nutrition callouts to 10,000 products as Walmart says shoppers are choosing store brands more often.
- On Wednesday, Walmart announced a redesign of its Great Value packaging to highlight nutrition and ingredients, marking the first full brand update in more than 10 years for the 33-year-old label.
- Dave Hartman, vice president of creative design for Walmart, said customers felt they were compromising on quality, explaining "so that was one of the key impetuses in terms of redesigning the brand."
- New Great Value Chicken Nuggets packaging prominently displays 11 grams of protein per serving in the upper right corner, while improved food imagery helps shoppers quickly identify key ingredients.
- Scott Morris, senior vice president of Walmart's U.S. private brands division, confirmed the new packaging will appear on shelves next month, following similar design refreshes for Tostitos.
- Private brands captured 23.9% of the market share last year, according to Circana, as economic shifts drive demand; the redesign spans 10,000 different products to meet ongoing consumer trends.
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Walmart gives Great Value its first refresh in over a decade, spanning thousands of products
Walmart is giving one of its most recognizable brands a fresh look for the first time in more than a decade.The retail giant announced Wednesday that it is rolling out a sweeping redesign of its flagship Great Value label, spanning nearly 10,000 food and household products. The effort marks the brand’s first full refresh in over 10 years and the largest private-label update in Walmart’s history."Great Value has earned customers’ trust over decad…
·United States
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Walmart is repackaging its Great Value brand to reflect changing consumer habits
Walmart is redesigning the packaging of its Great Value products to make them more appealing to customers and to help shoppers spot nutritional information more quickly. Great Value is Walmart’s biggest store brand and one of the largest food and…
·Tulsa, United States
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Total News Sources57
Leaning Left8Leaning Right3Center33Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 18%
C 75%
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