US EditionWalmart Connect and the Rise of Retail Media Advertising
Summary by Arkansas Business
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Walmart Connect and the Rise of Retail Media Advertising
Professor Mary Caravella of the University of Connecticut proved an expert sounding board on Walmart Inc.’s rise as an advertising force. But her history in electrical engineering, marketing and academia — she has an MBA and doctorate from Harvard — put her in a unique position to assess the evolution of modern online marketing. “The early internet got data from everywhere and built these kinds of artificial profiles of customers, and this data-…
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