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Walton Goggins, Pepe the Prawn Join 'Muppet Christmas Carol' Commercial
The retailer’s latest “Who Knew?” push adds three branded ghosts and aims to reach multigenerational shoppers during the holiday season.
- On Monday, Walmart launched "A Who Knew Carol," a Muppet-themed reimagining of the 1992 classic The Muppet Christmas Carol starring actor Walton Goggins as Ebenezer Scrooge.
- The campaign continues the 'Who Knew?' platform, which launched last year to dispel misperceptions about Walmart and position it as a trend-forward destination for higher-income shoppers.
- Three ghosts representing seasonal beats haunt Goggins' Scrooge throughout the video: one showcasing gift ideas, another highlighting Black Friday and Cyber Monday savings, and a third promoting Walmart Express Delivery in 30 minutes.
- Walmart CMO William White described the narrative as a 'reappraisal story' for the brand, leveraging the Muppets' broad consumer appeal to drive engagement throughout Q4.
- Target begins ramping up holiday marketing in November with a competing campaign featuring "Ebenezer," a new take on the Dickens tale starring Johnny Depp, arriving Nov. 13.
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11 Articles
We Already Have Our Favourite Christmas Ad Of 2026 Thanks To The Muppets
We totally get it, when we’ve not even had Halloween yet, most of us would agree it’s probably way too early to start wheeling out Christmas adverts (Mariah Carey hasn’t even thawed yet!).But we’re willing to make an exception when it comes to The Muppets.Yes, the cuddliest gang in showbiz have journeyed back to Victorian London to pay homage to their classic festive movie The Muppet Christmas Carol in a new ad for the US retailer Walmart.Christ…
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Coverage Details
Total News Sources11
Leaning Left4Leaning Right1Center3Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 38%
12%
Factuality
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