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Wahl® Pledges $15,000 to Animal Shelters, Calls on Public to Choose Top Rescue Dog Transformation
Wahl launched the 2025 Dirty Dogs Contest on May 20 from Sterling, Ill., featuring three rescue dog finalists for public voting through June 13 on TikTok.
The contest builds on Wahl’s 14-year partnership with Greater Good Charities to spotlight shelter dogs in need and support adoption efforts.
Finalists Gizmo, Mattie, and Lenny each overcame extreme neglect and received extensive grooming that revealed their true potential for new homes.
The winning dog's shelter will earn a $10,000 grant, second place a $3,000 grant, and Wahl marketing director Zach Wyer called grooming key to unlocking pets’ hidden potential.
This yearly campaign, endorsed by advocate Lee Asher, emphasizes the impact of grooming on dogs’ confidence and adoptability, encouraging public engagement to help shelters thrive.