W Concept's Japan Transaction Volume Hits Sixfold in One Year... Relay Pop-Ups in Tokyo

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W Concept, a fashion platform operated by Shinsegae Group, is launching an offensive on the local market by opening consecutive pop-up stores in Harajuku and Shibuya, Tokyo. W Concept announced on the 12th that it will operate a relay of pop-ups featuring Korean designer brands at the Laforet shopping mall in Harajuku until January 31 of next year. In a space of approximately 15 pyeong (49.64㎡), four brands—Reee, Monorow, Riel, and Cienne—will b…