VW Sales Hit Currywurst Comes as a Ready-to-Use Dish

Now it's about sausage! Starting in mid-June, the hit auto giant Volkswagen wants to offer its popular curry sausage in the supermarket – as a complete dish for the microwave. In this way, VW wants to give the sales of the factory's own meat product some 6.55 million pieces again. "We want to increase this again now", said the head of the Volkswagen dairy, Dietmar Schulz, in Wolfsburg. The idea is not completely new: Meica has been offering a cu…

It has been Volkswagen's best-selling product for years: VW-Currywurst. Now the car company is also bringing the sausage as a ready-made dish - and hopes for a new boost.

Here you will find information on the topic "Food and Drink". Read now "VW-Salesschlager Currywurst comes as a ready-made dish".

Car manufacturers often offer a wide range of souvenirs for their fans, but Volkswagen goes one step further. You can even eat its products, and thanks to its new offering, it's easier than ever.

Volkswagen is putting a cult meal on the market as a microwave ready dish – and wants to win new customers beyond the factory as well.

A profit break in the first quarter, negative headlines with convictions in the diesel scandal this week: The German car manufacturer VW is not really running around, even if there was a glimmer of hope at E-Autos last. With a completely different product, the Group is now going into the offensive: The classic canteen currywurst should soon be available in the supermarket all over Germany – as a complete dish for the microwave.