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Volkswagen, Mercedes, and BMW's Chinese (and other) strategies to keep up
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Volkswagen, Mercedes, and BMW's Chinese (and other) strategies to keep up
BMW is returning to hybrid range extender technology, which it abandoned after its debut on the i3, Volkswagen is opening a Chinese operations center independent of Wolfsburg, and Mercedes is preparing to launch its "in China for China" plan. But the game will also be played on home soil: the European auto industry must not give up on Chinese competitors entering the Old Continent. Numbers, data, strategies compared, and the outlook. "China repr…
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