US EditionVogue Endures Subscription Backlash Over AI-Generated Model in Guess Ad
NONE, JUL 30 – Vogue's August issue features an AI-created model for Guess, raising concerns over diversity and mental health as online engagement drops 90% with diverse AI representations, experts say.
- Vogue featured an AI-generated model for the first time in its August 2025 print edition within a Guess summer campaign created by Seraphinne Vallora.
- Guess's co-founder Paul Marciano commissioned the AI models via Instagram to reduce traditional fashion shoot costs and offer a faster creative alternative.
- The AI-generated Guess adverts sparked significant online backlash, with concerns over job loss, diversity setbacks, and the reinforcement of unrealistic beauty standards.
- Industry experts urge transparency in AI use, noting Vogue's AI disclosure was easily missed and emphasizing the irreplaceable value of human creativity and emotion in modelling.
- This event highlights ongoing debates about AI's impact on fashion's artistic integrity, worker protections, consumer perception, and the future role of AI-generated imagery.
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The August issue showed a fashion brand Guess campaign with a woman generated by artificial intelligence; the company behind, Seraphinne Vallora, defends this new editorial content
TMZ
Entertainment MagazineGuess Co-Founder Defends A.I. Model, Says Real Models Won't Ever Disappear
The future is female -- and apparently fake too, 'cause Guess is getting roasted for using an A.I. model in their new ads ... but the brand's co-founder is out here sticking to his guns, telling us there's no danger of real-life human models going extinct.
A blonde model does the "Vogue" advertising. Nothing about her is real: she was generated with AI. What follows for the commercial image of beauty?
AI in 'Vogue' shakes the industry: visionary fashion move or a death knell for real models?
With AI-generated models like Seraphinne Vallora making waves in the fashion world, are we losing authentic representation? Explore the implications of this controversial trend and what it means for body image and diversity on runways today.
For the first time, a mannequin generated by artificial intelligence appeared in an advertisement appearing in the August issue of the American magazine. A decision that divides.
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