Vodafone Targets Football Fans with eSIM, Sponsor Pacts

Vodafone targets football fans with eSIM, sponsor pacts

Vodafone Group unveiled a travel eSIM brand tied to a licensing deal with European football body UEFA, alongside announcing sponsorship of the association’s women’s tournaments until the end of the decade. Its Champions Travel eSIM provides data connectivity in 206 countries but is marketed as being partly aimed at football fans travelling to away games in UEFA competitions. The launch of the proposition is timed to match the start of the UEFA C…

Vodafone partners with UEFA and UC3 to support future of men's and women's football

Vodafone has entered into a multi-year partnership with UEFA and UC3¹ to support the development of European women’s and men’s football. From its position as UEFA’s official partner for women’s football, Vodafone will sponsor the following UEFA women’s competitions until 2030: the UEFA Women’s Champions League, the UEFA Women’s European Women’s Football Championship EURO 2029, Futsal […] The post Vodafone partners with UEFA and UC3 to support fu…