US EditionVKontakte Overtakes YouTube in Web Traffic for First Time in Russia
- In December 2024, Vkontakte surpassed YouTube in monthly audience in Russia for the first time, reaching nearly 92 million users compared to YouTube's 89.6 million, as reported by RBC citing Mediascope.
- YouTube's audience in Russia has been declining since August 2024 due to complaints about slow playback speeds, with reports of greater access difficulties by mid-December.
- Vkontakte's growth has been attributed to its VK Video and VK Clips platforms, while disruptions to YouTube have been ongoing since July 2024, with allegations of deliberate throttling by the Russian government.
- Google denied claims that the YouTube slowdown was due to technical issues, while Russian authorities have tightened internet control, particularly affecting dissenting voices on platforms like YouTube and Vkontakte.
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4 Articles
VKontakte Overtakes YouTube in Web Traffic for First Time in Russia
Russian social network VKontakte overtook YouTube in monthly web traffic for the first time in December, the RBC business news website reported Wednesday, citing data from the research company Mediascope.
VKontakte surpasses YouTube in monthly audience reach in Russia for first time
In December 2024, VKontakte’s monthly audience in Russia surpassed YouTube’s for the first time, RBC reported, citing data from the media research firm Mediascope. The analysis included individuals aged 12 and older in the country who accessed the platform at least once during the month, either via the website or app. According to Mediascope, VKontakte’s monthly reach among Russian users was nearly 92 million, compared to YouTube’s 89.6 million.…
Russia made it harder for citizens to watch YouTube. They're going to VKontakte instead. - Tubefilter
The Kremlin is finding ways to limit YouTube‘s influence in Russia, and a local platform is rising as a result. According to recent findings, VKontakte got more monthly web traffic than YouTube in Russia during December 2024. The news of VKontakte’s ascendance comes from RBC, which cited data from Mediascope. VKontakte reached 92 million users in Russia during the final month of the year, whereas YouTube’s total dipped below 90 million. YouTube’…
In December 2024, the Russian social network VKontakte surpassed YouTube in terms of monthly users for the first time. According to a Mediascope report, VKontakte reached almost 92 million people last month. Meanwhile, against the background of a significant slowdown in YouTube, the number of its users in Russia continued to decline: monthly coverage fell by 6%, resulting in 89.6... For the first time in history, The post VKontakte surpassed You…
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