Vivek Ramaswamy cancels TV ads before first GOP primary votes: reports
- Republican presidential candidate Vivek Ramaswamy's campaign has significantly reduced spending on TV advertising ahead of the upcoming Republican presidential contests, with ad spending decreasing from $200,000 to $6,000 in the last week.
- Ramaswamy's campaign had previously planned an $8 million ad buy in November to reverse his decline in support, but he now downplays the significance of television advertising and hints at a surprise on January 15th, the date of the Iowa Caucuses.
- Ramaswamy's campaign is focusing on alternative methods such as addressable advertising, mail, text, live calls, and door-to-door communication to reach and mobilize his targeted voters.
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