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Vivek Ramaswamy cancels TV ads before first GOP primary votes: reports

  • Vivek Ramaswamy's presidential campaign has ceased spending money on television ads, opting for targeted advertising methods like addressable advertising and direct communication with voters.
  • The campaign had initially planned to spend over $10 million on ads in Iowa and New Hampshire, but has only spent $2.2 million so far. Ramaswamy criticized TV ad spending as low-ROI and a trick used by consultants.
  • The shift in strategy comes ahead of the Iowa caucuses and New Hampshire primary, signaling a different approach to campaigning and a forthcoming "big surprise" from Ramaswamy.
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NBC News broke the news in United States on Tuesday, December 26, 2023.
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