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Vivek Ramaswamy cancels TV ads before first GOP primary votes: reports
Vivek Ramaswamy's presidential campaign has ceased spending money on television ads, opting for targeted advertising methods like addressable advertising and direct communication with voters.
The campaign had initially planned to spend over $10 million on ads in Iowa and New Hampshire, but has only spent $2.2 million so far. Ramaswamy criticized TV ad spending as low-ROI and a trick used by consultants.
The shift in strategy comes ahead of the Iowa caucuses and New Hampshire primary, signaling a different approach to campaigning and a forthcoming "big surprise" from Ramaswamy.