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McDonald's US Foot Traffic Falls as More Customers Struggle with the High Cost of Living

Restored in-app deals and value marketing helped lift September sales after traffic fell 2.6% across U.S. fast food, a consultant said.

  • McDonald reported a 0.2% decline in same-store sales during the July-September period at locations open at least a year, marking the first retreat for the Chicago burger giant since early 2025.
  • Traffic at McDonald restaurants declined during the third quarter as customers struggled with higher gas prices and the uncomfortably high cost of living. Value-focused marketing helped sales recover in September.
  • Revenue rose 1% to $7.16 billion for the quarter, while net income increased 9% to $2.49 billion. Adjusted for one-time items, the company earned $3.57 per share, beating analyst forecasts of $3.38.
  • Globally, same-store sales rose 1.3% during the same period, with strong results in Germany and Australia offsetting weakness in France, which was rocked by protests that began in September.
  • Third-Quarter foot traffic fell 2.6% across the entire fast food sector, according to Revenue Management Solutions. CEO Chris Kempczinski said the company must "deliver that value" to compete in the current environment.
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Los Angeles TimesLos Angeles Times
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Independent EspañolIndependent Español
Lean Left

Traffic at McDonald’s restaurants in the United States fell during the third quarter, when customers dealt with higher gasoline prices and high cost of living.

·El Segundo, United States
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The IndependentThe Independent
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The Independent (US)The Independent (US)
Lean Left

McDonalds reports drop in sales as cost of living crisis grips America

·London, United Kingdom
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KSL broke the news in Salt Lake City, United States on Wednesday, November 4, 2026.
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