McDonald’s Plans New Value Bundles Next Year After US Traffic Falls in Third Quarter
The company said the bundles are aimed at restoring traffic after U.S. same-store sales fell 1.4% in the third quarter.
- On Wednesday, Chairman and CEO Chris Kempczinski announced an eight-week test of mix-and-match and fixed-price bundles at 1,900 U.S. restaurants to reverse declining traffic that fell 0.2% in the July-September period.
- Declining traffic reflects a challenging economic environment for U.S. fast food companies as consumers struggle with higher gas prices and cost of living; third-quarter foot traffic fell 2.6% across the entire sector.
- Acknowledging past efforts fell short, Kempczinski noted that only 60% of U.S. locations offered the revamped McValue menu in August, emphasizing the need for "good entry-level value" to attract lower-income customers.
- Around 4,000 franchisees have already launched their own meal bundles without waiting for test results; these operators own 95% of the company's U.S. restaurants, signaling internal pressure.
- Global same-store sales rose 1.3% in the third quarter, while net income grew 9% to $2.49 billion, bolstered by strong results in Germany and Australia despite domestic challenges.
43 Articles
43 Articles
Pittsburgh Post-Gazette
McDonald's plans new value bundles next year after U.S. traffic falls in third quarter
McDonald's plans to introduce new value-oriented meal bundles early next year after a disappointing third quarter that saw lower traffic at U.S. restaurants. McDonald's...
McDonald’s to add new value bundles next year
McDonald’s plans to introduce new value-oriented meal bundles early next year after a disappointing third quarter that saw lower traffic at U.S. restaurants. McDonald’s Chairman and CEO Chris Kempczinski said Wednesday that the company recently began an eight-week test of mix-and-match and fixed-price bundles at 1,900 U.S. restaurants. Those bundles might feature a McChicken sandwich and small fries for $3.50, for example. But around 4,000 franc…
The Dallas Express News
wbap.comMcDonald’s Plans New Value Bundles As U.S. Sales Slip
McDonald’s plans to roll out new value meal bundles in early 2027 after fewer U.S. customers visited its restaurants during the third quarter, even as the company increased its profit. The chain recently began an eight-week test of fixed-price and mix-and-match offers at 1,900 U.S. restaurants, Chairman and CEO Chris Kempczinski said during Wednesday’s investor call, the Associated Press reported. One possible combination pairs a McChicken sandw…
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