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Visa plugs its payment network into ChatGPT, letting AI agents shop and pay for users
The deal gives AI agents spending controls, fraud detection and refunds as Visa and OpenAI build infrastructure for agentic commerce.
On Wednesday, Visa embedded its payment network inside ChatGPT, empowering the chatbot to independently shop and complete transactions on behalf of users.
OpenAI previously introduced Instant Checkout late last year to help ChatGPT scour the internet for items, but merchants criticized the 4% transaction fee, prompting the company to retire the tool in March.
Visa provides fraud detection and allows users to set spending caps and merchant restrictions. "Agents will play an increasingly important role in helping people complete tasks that involve money," Marco Mahrus, OpenAI's head of partnerships and commerce, said.
The companies plan to support consumer shopping, business invoice payments, and AI coding agents purchasing APIs or compute services. The integration will "allow OpenAI, and then over time other platforms, to build better commerce experiences," Rubail Birwadker, Visa's global head of growth, told Axios.
Mastercard is also introducing AI-shopping features to its payment network on a smaller scale, while Visa and OpenAI acknowledge the technology remains in development with the final user experience yet to be determined.
The payment giant Visa announced this Wednesday that it has integrated its payment network into ChatGPT, allowing the chatbot to buy and complete transactions autonomously. Visa is betting that people will soon feel more comfortable letting artificial intelligence agents buy for them food, airline tickets or diapers. This means that AI agents will not only be able to recommend products, but also complete the purchase on behalf of the user in pot…