Virtual Korean pop band PLAVE ready to go global

Will virtual band PLAVE’s popularity translate to Japan?

Virtual boy band PLAVE is set to make its official debut in Japan this June, signaling its next step toward global expansion. On May 1, the group revealed a teaser image for its upcoming Japanese debu...

Virtual Korean pop band PLAVE ready to go global

The five members of one of K-pop's trendiest groups PLAVE have appeared on TV, held concerts, and one of their songs has even secured a place in the prestigious Billboard Global 200, an international music chart. On paper, they seem like any other K-pop sensation, except they are two-dimensional avatars with songs and content that have racked up over 470 million views on YouTube. The band consisting of Yejun, Noah, Eunho, Bamby and Hamin, told R…

Virtual band PLAVE mixes K-pop and technology to charm fans

SEOUL, South Korea – The five members of one of K-pop’s trendiest groups PLAVE have appeared on TV, held concerts, and one of their songs has even secured a place in the prestigious Billboard Global 200, an international music chart. On paper, they seem like any other K-pop sensation, except they are two-dimensional avatars with songs and content that have racked up over 470 million views on YouTube. The band consisting of Yejun, Noah, Eunho, Ba…