Virgin Hotels London-Shoreditch Unveils Final Design: First Look Inside The Stylish New East London Destination

Richard Branson says opening of first Virgin hotel in London ‘really special’

The entrepreneur’s Virgin Group began life in the capital more than 50 years ago.

Virgin Hotels London-Shoreditch Unveils Final Design: First Look Inside The Stylish New East London Destination

The first property in London for Virgin Hotels Collection was officially opened this week by Sir Richard Branson and CEO of Virgin Hotels, James Bermingham.

Sir Richard Branson celebrates opening of only London hotel branch - Marketing Beat

Sir Richard Branson celebrated the opening of Virgin Hotels, London Shoreditch by handing out hundreds of prizes. The founder was seen in front of the hotel with a large red trunk that contained vintage Virgin Record Sleeves, which he handed out to the crowd. The sleeves contained hundreds of prizes, including stays at the London hotel and hundreds of thousands of Virgin points, which can be redeemed online against hotel stays or Virgin Experien…

Sir Richard Branson gives away hundreds of thousands of Virgin Points in central London to celebrate the opening of Virgin Hotels London-Shoreditch - London Post

Richard Branson turned commuter’s heads this morning with a giant red trunk as he officially opened Virgin Hotels London-Shoreditch, Virgin’s first hotel in the capital. Crowds gathered as the founder of the Virgin Group revealed hundreds of prizes, including stays at the newly revamped 120-room hotel on Curtain Road in Shoreditch along with hundreds of thousands of Virgin Points up for grabs, which can be redeemed on Virgin Hotels stays and oth…

Step Inside: Virgin Hotels London-Shoreditch Reveals Its Final Look

Today, Virgin Hotels London-Shoreditch proudly completes its phased transformation, and Richard Branson is in town to celebrate the grand reveal. Located at 45 Curtain Road, the 120-bedroom hotel boasts a rooftop pool and unveils 14 stunning new suites. The opening celebrations will provide a first-look at Hidden Grooves, a brand-new hi-fi listening bar that pays homage to Virgin’s roots in music, featuring a studio-album-themed cocktail menu, l…