VF Corp. to Sell Dickies Brands for $600 Million Cash - Denver Business ...
VF Corporation aims to reduce debt by selling Dickies, a workwear brand distributed in 55 countries, to Bluestar Alliance for $600 million in cash, with deal closing expected by year-end.
- On Monday, VF Corporation revealed it has reached an agreement to transfer ownership of its Dickies workwear label to Bluestar Alliance for a cash payment of $600 million.
- VF has faced declining sales, high debt of $4.1 billion, and pressure from analyst predictions to divest assets for debt reduction.
- Founded in Texas in 1922, Dickies is distributed in 55 countries and expanded from durable workwear to streetwear under VF's recent stewardship.
- Bluestar CEO Joseph Gabbay expressed strong respect for the brand's rich history and legacy and confirmed the company’s dedication to expanding Dickies on a global scale.
- The deal is expected to close by the end of 2025, enabling VF to lower debt and focus on its core brands like The North Face and Timberland.
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VF Corp. Sells Dickies To Bluestar Alliance
Summary VF Corp. will sell Dickies to Bluestar Alliance for $600 million, ending a seven-year partnership. The sale signals a new direction for the iconic workwear brand, aligning it with Bluestar’s growing portfolio of streetwear-centric labels like Off-White. VF Corp. has made a significant move, selling its workwear powerhouse, Dickies, to brand management firm Bluestar Alliance for $600 million USD, according to BoF. The sale marks the end …
Popular American-heritage clothing brand sold for $600 million
American heritage apparel company Dickies has been sold to a New York-based brand management group. The deal was announced Monday in a joint press release issued by Dickies’ current owner VF Corporation and its soon to be owner Bluestar Alliance.
VF Corp to sell Dickies for $600 million. Company paid $820 million for workwear brand in 2017
“Since 1922, Dickies has provided hard-wearing, long-lasting and comfortable clothes, cementing its status as a storied brand in performance workwear," Bluestar chief executive and co-founder Joseph Gabbay said.
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