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VF Corp. to Sell Dickies Brands for $600 Million Cash - Denver Business ...

VF Corporation aims to reduce debt by selling Dickies, a workwear brand distributed in 55 countries, to Bluestar Alliance for $600 million in cash, with deal closing expected by year-end.

  • On Monday, VF Corporation revealed it has reached an agreement to transfer ownership of its Dickies workwear label to Bluestar Alliance for a cash payment of $600 million.
  • VF has faced declining sales, high debt of $4.1 billion, and pressure from analyst predictions to divest assets for debt reduction.
  • Founded in Texas in 1922, Dickies is distributed in 55 countries and expanded from durable workwear to streetwear under VF's recent stewardship.
  • Bluestar CEO Joseph Gabbay expressed strong respect for the brand's rich history and legacy and confirmed the company’s dedication to expanding Dickies on a global scale.
  • The deal is expected to close by the end of 2025, enabling VF to lower debt and focus on its core brands like The North Face and Timberland.
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Mid Florida Newspapers broke the news in on Monday, September 15, 2025.
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