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Versele targets pet food leadership with unified brand strategy
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1 Articles
Versele targets pet food leadership with unified brand strategy
Belgian pet food company Versele-Laga is consolidating its business under one global master brand, Versele, to strengthen market leadership. The company is targeting accelerated growth through innovation, premium nutrition and international expansion. As one of the leading players in pet food and care products, Versele-Laga is embarking on a new strategic chapter. The Belgian family-owned company is now firmly committed to one strong master bran…
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