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Van Koeverden promotes fan events, dismisses cost concerns as World Cup kicks off
Van Koeverden says 5,000 government tickets will send kids and families to pre-tournament matches as organizers face cost questions.
On Thursday, Canada begins co-hosting the FIFA World Cup with the United States and Mexico, running through July 19 with Canada and Mexico each hosting 13 of the 104 matches.
Public skepticism runs deep: an Angus Reid poll released this week found 70 per cent of residents in Toronto and Vancouver say hosting costs aren't worth the disruption, despite $473 million in federal funding and $593 million from other government levels.
Secretary of State Sport Adam van Koeverden acknowledged ticket prices of $500 to $600, defending the spending as a "prudent investment in security" while noting infrastructure improvements in Toronto and Vancouver.
The federal government purchased 5,000 tickets for children and families to attend pre-tournament friendlies, as van Koeverden compared current anxieties to the Vancouver Olympics, emphasizing infrastructure's lasting legacy.
While reports suggest hotels in host cities remain half-booked, van Koeverden expects sustained fan engagement across six weeks, telling Canadians "Let the games begin" and predicting the tournament will create lasting memories.