Publishers Race Against Google Zero Doomsday Clock - WhoWhatWhy

Publishers Race Against Google Zero Doomsday Clock - WhoWhatWhy

Publishers Race Against Google Zero Doomsday Clock (Maria) The author writes, “Publishers are racing to readjust their businesses as the threat of ‘Google Zero’ — a world where Google no longer distributes meaningful traffic to publishers — looms large. Traffic referrals from chatbots aren’t expected to come close to offsetting traffic from traditional search. Publishers need to find new ways to make money now that one of their most reliable rev…

Publishers see traffic plummet as Google's AI answers keep users from clicking links

Research shows that when Google adds an AI-generated answer at the top of search results, people stop clicking through to actual websites. Next up: Studies confirm that the rich tip waiters ten percent. According to Pew Research Center, roughly 20% of searches now come with these AI Cliff Notes attached. — Read the rest The post Publishers see traffic plummet as Google's AI answers keep users from clicking links appeared first on Boing Boing.

‘Google Zero’ Looms as AI Search Results Crush Publishers’ Traffic

Online publishers are facing what many describe as a “traffic apocalypse,” as Google’s AI-generated summaries appear to be cutting off one of their most important sources of readers: search traffic. Since the introduction of AI Overviews last year, Google users in the US have been seeing short AI-generated summaries at the top of their search results. However, according to Pew Research, these summaries are significantly reducing the frequency wi…

Google is using AI overviews in search to nuke the web — studies say it makes you dumb: "I feel like I've lost some brain cells"

A new study claims that users who encountered Google's AI Overview feature, which generates a summary in response to a web search query were less likely to click on links to other websites compared to those who didn’t have a similar interaction with the AI-powered tool.