"Va chier": a campaign with a provocative slogan to encourage people to be tested for colorectal cancer

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The Ligue contre le cancer organises this campaign on the occasion of the month of awareness of colorectal cancer "Mars bleu".

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Colorectal cancer is the second most deadly cancer in France, with more than 17,000 deaths a year. Yet, a simple, fast and free screening exists. Despite this, only a third of those over 50 years of age are using it. Faced with this alarming reality, the Ligue contre le cancer and DDB Paris have decided to push consciences with a powerful campaign called "Go Shier". The objective? To make people talk, to make them react and, above all, to encour…