Use your audience funnel to diversify revenue streams

Use your audience funnel to diversify revenue streams

Dependable revenue streams are both key to the sustainability of local media organizations and an ongoing challenge, which is why we focused on diversifying revenue streams as a strategic area in the Digital Transformation Guide from the American Press Institute. The guide curates strategies that news leaders can truly own and contextualizes them within the industry, provides bite-sized versions of case studies, and features worksheets and check…