California Signs Law on AI Actors in Advertising
5 Articles
5 Articles
From 1 January 2027, advertisements using actors created with the AI will have to carry an explanatory message. A provision valid on television, radio and also on the Internet and on social networks, under penalty.
A new law in California requires the disclosure of AI-generated performers in advertising, seeking transparency for consumers.The state leads in AI regulation, protecting artists and promoting clarity on synthetic content, driven by SAG-AFTRA.
AGI - The governor of California, Gavin Newsom, has promulgated a law requiring explicit reporting of audio and video adverts in which interpreters generated by AI are used to promote products or services. In addition, the Senate law 1050 prohibits any advertising announcements that do not comply with the new legislation. California's pioneering role "California deserves to know when the person who is selling something to them is not a person at…
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