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Pentagon Mulls Recruiting Campaign Around Charlie Kirk

The campaign aims to boost military enlistment by leveraging Kirk's influence among young conservatives; some Pentagon leaders warn it may appear exploitative, with recruitment challenges ongoing.

  • Pentagon officials are weighing a new recruiting campaign that would utilize Turning Point USA chapters and universities as military recruitment centers, urging young people to join the military as a way to pay homage to assassinated conservative activist Charlie Kirk.
  • The recruitment campaign, possibly with the slogan "Charlie has awakened a generation of warriors," faces resistance from some Pentagon leaders who have warned that it could be perceived as an attempt to capitalize on Kirk's death.
  • Kirk, a staunch ally of President Donald Trump, helped build the Republican Party's support among younger voters and was celebrated as a charismatic advocate for right-wing policies.
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The New Republic broke the news in on Thursday, September 18, 2025.
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