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U.S. Tourism Groups Court Canadians as Travel Boycott Continues
Tourism marketers are offering discounts and trade events as Statistics Canada reports Canadians made 25% fewer return border crossings in 2025.
- U.S. tourism organizations are actively courting Canadian visitors through expanded marketing efforts. Brand USA is bringing its Travel Week trade event to Canada for the first time in October, while New York state launched a "NY Loves Canada" promotion this summer.
- Triggered by President Donald Trump's rhetoric about making Canada the 51st state and subsequent trade policies, Canadian travel to the United States plunged sharply. Statistics Canada reported that Canadian residents made 25% fewer return border crossings in 2025 than the prior year.
- Regional data underscores the impact across destinations. Visit California estimates Canadian visitation fell 20%, while Visit Florida saw a 7% decline in 2025. Some Las Vegas hotels are treating the Canadian dollar as equivalent to the U.S. dollar to offer additional value.
- Despite tentative improvements during the 2026 World Cup when border crossings picked up slightly, hospitality consultant Deborah Friedland at Eisner Advisory Group warned the broader trend remains negative. "It's one step forward and two steps back," she said.
- Long-Term recovery likely hinges on future political changes and relationship repair. Vancouver marketing executive Loewen, whose family chose Mexico instead this year, said recovery depends on "who is elected next" and their willingness to foster ties with Canada.
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Canadians Are Still Avoiding the US as a Travel Destination, According to New Reports
Image courtesy of Jared VanderMeer A recent article published by The Travel hints that US-bound travel from Canada hasn’t rebounded this year—even with the help of the 2026 FIFA Men’s World Cup. In 2025, the publication reports that the US hospitality sector missed out on $3.3 billion from Canadian travelers. Areas like Florida, Las Vegas, and the Southwest were hit […]
Some Vegas hotels are so desperate for Canadian tourists they're treating Canada's dollar as equivalent to the U.S. greenback to offer more value
Relations between the U.S. and Canadian governments have deteriorated sharply since their trade negotiations collapsed last month.
·New York, United States
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NBC Dallas-Fort Worth+3 Reposted by 3 other sources
U.S. tourism groups want to win Canadian visitors back. A testy trade war isn't helping
Relations between the U.S. and Canadian governments have deteriorated sharply since their trade negotiations collapsed last month.
·Fort Worth, United States
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Total News Sources66
Leaning Left19Leaning Right11Center33Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 30%
C 52%
R 18%
Factuality
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