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Underdog No More, How Soccer Is Surging in US Less than a Year From World Cup

The 2026 World Cup could reverse a 6.3% decline in U.S. foreign visitors in 2025 by attracting over 1 million international fans and boosting lodging and spending.

Americans’ interest in soccer is reaching an all-time high as the World Cup draws near. A new study by Harris Poll found that up to 75% of Americans are interested in soccer, a 17% increase since 2020.  With 6.5 million people expected to attend the 2026 World Cup, fans, businesses and soccer officials expect next year’s tournament to be transformative. Experts and fans told Straight Arrow News that soccer’s growing popularity can be attributed …

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Channel News Asia broke the news in Singapore on Wednesday, November 19, 2025.
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