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US presidential election: Kamala Harris rolls out the blue carpet for influencers

  • Kamala Harris has benefited from a rebrand helped by "influencers," who create memes portraying her as a strong figure ready for Washington.
  • The Democratic Party invited 200 influencers to the DNC to engage young voters beyond traditional media.
  • This unprecedented move signals the growing role of content creators in political communication, as seen at the Democratic National Convention in Chicago.
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