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Adobe, Qualcomm Partner with Humain on Generative AI for Middle East

Adobe and Qualcomm join Saudi-backed Humain to build Arabic AI tools and data centers targeting a market of 4.5 billion across Asia, Europe, and Africa.

  • On Wednesday, Adobe and Qualcomm partnered with Humain, the Saudi-backed artificial intelligence firm, to develop Arabic content tools and integrate Allam into Adobe's creative apps.
  • Saudi sovereign backing helped enable Humain as AMD announced a May collaboration that included AMD's AI chip purchases and named Humain to lead the effort.
  • Kicking off the project, the joint venture will start with a 100-megawatt Saudi data center fully contracted to Luma AI, with Cisco providing networking and Qualcomm handling video-generation tasks.
  • The deal came at a U.S.-Saudi investment forum and aims to serve roughly 4.5 billion people across Asia, Europe, India, the Middle East and Africa, the companies said.
  • Plans call for up to one gigawatt of data centers by 2030, with the initial buildout and first stage planned for construction in 2026 using renewable energy entirely.
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Financial Post broke the news in Canada on Tuesday, November 18, 2025.
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