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US Homebuilders Working on Plan to Develop as Many as 1 Million ‘Trump Homes,’ Bloomberg News Reports

Lennar and Taylor Morrison aim to launch a private rent-to-own program that could provide more than $250 billion in housing for up to 1 million entry-level homes nationwide.

  • On Tuesday, Bloomberg reported Lennar Corp. and Taylor Morrison Home Corp. are working on a privately funded pathway-to-ownership program, and shares of the builders rose 4%.
  • With the median home sale price set at roughly $428,000, many Americans remain priced out amid supply shortages and elevated interest rates, while builders have discussed aiming for as many as one million homes worth more than $250 billion.
  • Builders would sell entry-level homes to private investors, who rent them to tenants and credit part of monthly payments toward a down payment after roughly three years, with investors bearing initial losses and federally-backed mortgages undecided.
  • While some experts told Newsweek that the idea sounds promising, experts and industry observers expressed skepticism about implementation, and White House officials said the plan is not being actively considered.
  • The proposal, dubbed `Trump Homes` by industry players, sits alongside other Trump housing moves including directing Fannie Mae and Freddie Mac and a Los Angeles wildfire rebuild executive order, while President Donald Trump said, `People that own their homes: We're going to keep them wealthy...`.
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Bias Distribution

  • 71% of the sources are Center
71% Center

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Weekly Real Estate News broke the news in on Tuesday, February 3, 2026.
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