US EditionUS FDA blocks some flavors of British American Tobacco's key vape brand Vuse
- The U.S. health regulator has blocked the sale of six flavors of British American Tobacco's main vape brand, Vuse Alto, including the popular menthol flavor, due to insufficient evidence of added benefits for adult smokers compared to tobacco-flavored products.
- Reynolds American Vapor plans to challenge the decision and seek a stay of enforcement. Vuse Alto, which accounted for 40% of U.S. e-cigarette sales, earned $1.6 billion from sales of menthol-flavored products in the past year.
- The FDA's action is part of its efforts to regulate e-cigarette manufacturers and address the rise in youth e-cigarette use. Reynolds American can appeal the decision, challenge it in court, or submit a modified application.
8 Articles
8 Articles
FDA bans sales of popular Vuse menthol, fruit flavored e-cigarettes
The Food and Drug Administration (FDA) on Thursday banned the sale of Vuse Alto menthol and fruit-flavored electronic cigarettes as part of its larger crackdown on vaping products marketed at young people. Vuse, made by R.J. Reynolds Vapor Co., is the most commonly sold e-cigarette brand in the country, the FDA said, and it has…
US FDA blocks some flavors of British American Tobacco's key vape brand Vuse
The U.S. health regulator on Thursday blocked the sale of six flavors of British American Tobacco's (BAT) main vape brand, Vuse Alto, in the market including the menthol flavor that makes up a large portion of its sales.
FDA Cracks Down On Vape Sales by Banning Six Vuse Alto E-Cigarettes
The Food and Drug Administration (FDA) banned six flavored Vuse Alto e-cigarette products on Thursday amid a nationwide crackdown on vape and e-cigarette sales in the U.S. The FDA cited concerns that Vuse Alto applied targeted marketing to children as it became the top-selling vape product, surpassing Juul.Read more...
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