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US Consumers Less Swayed by "Made in USA": Tariffs and Price Pressures Undercut Products' Country-of-Origin Appeal

  • US consumers are now less likely to consider the country of origin when buying products, according to a new report.
  • The influence of 'Made in USA' labels has decreased by 18% since 2022, highlighting changes in consumer priorities.
  • Consumers increasingly associate 'made in' labels with higher prices, influenced by inflation and tariffs.
  • Value and affordability are becoming more important to US consumers than emotional connections to domestic products.
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US Consumers Less Swayed by "Made in USA": Tariffs and Price Pressures Undercut Products' Country-of-Origin Appeal

NEW YORK, Aug. 11, 2025 /PRNewswire/ -- US consumers are now less likely to factor country of origin—even the US—into their product buying decisions than they were just three years ago. Despite aggressive federal efforts to promote domestic production, the…

·Buffalo, United States
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PR Newswire broke the news in United States on Monday, August 11, 2025.
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