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Coca-Cola Ditches Costa Coffee Sale As Bids Falter: Report - Coca-Cola (NYSE:KO), PepsiCo (NASDAQ:PEP)

Coca-Cola ended the auction after bids failed to reach the $2.5 billion target amid Costa Coffee's rising losses and competition, with a CEO change set for March.

  • On Wednesday, The Coca-Cola Company halted the planned sale of its Costa Coffee chain after private equity bids failed to meet the company's expectations, the Financial Times reported and Reuters could not immediately verify.
  • Facing a valuation gap, Coca-Cola had sought about $2.5 billion after buying Costa Coffee for $5.1bn in 2018, while Costa's operating losses more than doubled to 13.5 million on 1.2 billion revenue in 2024.
  • The auction run by Lazard drew bidders such as Apollo and KKR, with talks ending when Coca-Cola closed discussions with TDR Capital and Bain Capital's special situations fund.
  • Company insiders say Coca-Cola could revive plans to sell Costa in the medium term as Henrique Braun is set to replace James Quincey in March, and the company did not immediately respond to requests for comment.
  • Technical indicators show balanced strength even as value metrics remain weak; Benzinga Edge Rankings report Coca-Cola shares rose about 12.5% in 2025 while PepsiCo dropped 5.1%, though shares fell 0.22% at $71.08 on Tuesday.
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Private equity companies did not submit bids equal to the amount required by Coca-Cola and the sales process was terminated.

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Lean Right

Coca-Cola had taken over Costa Coffee in 2018 for 5.1 billion dollars. Now the beverage manufacturer wanted to sell the coffee house chain – but the bids were probably too low.

·Düsseldorf, Germany
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Benzinga broke the news in New York, United States on Wednesday, January 14, 2026.
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