US EditionURBAN RESEARCH launch pop-up upcycling store at Toranomon Hills
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URBAN RESEARCH launch pop-up upcycling store at Toranomon Hills
A new pop-up store showcasing products made from upcycled automotive and apparel waste is opened in Tokyo’s Toranomon Hills Business Tower. The campaign is a joint project between Toyota Upcycle, fashion retailer URBAN RESEARCH Co., Ltd., and textile trading company Toyoshima Co., Ltd. The collaboration began in September 2024, and operates under the shared philosophy of transforming “mottainai,” the Japanese concept of regret concerning waste, …
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