Urban Outfitters Makes Students’ Dorm Dreams Come True with Help from HGTV – RetailWit

Urban Outfitters Makes Students’ Dorm Dreams Come True with Help from HGTV – RetailWit

Urban Outfitters and HGTV will turn one student’s dream dorm into a real-life place. The Dream Dorm Makeover Contest is the latest element in the retailer’s UO Haul campaign for inspiring student style and energizing small spaces that launched in May 2025. Now through Aug. 9, students are invited to curate a Pinterest board that reflects their personal style and supports their daily routines. The winner will receive a makeover by an HGTV designe…

Urban Outfitters and HGTV partner on cross-platform campaign targeting Gen Z shoppers

PHILADELPHIA – Urban Outfitters has teamed up with HGTV to launch a national Dream Dorm Makeover contest. The initiative is part of UO Haul – Urban Outfitters’ 360-degree campaign made to inspire student style, energize small spaces, and celebrate individuality during the most defining season of the year. From July 9 through August 9, students are invited to curate a Pinterest board that captures their vision for a dream dorm, one that reflects …