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Devious by Design: The Upcycled World of Coco Alarcón - Bear World Magazine

Richard meets Coco Alarcón, the creative force behind Devious Saint to talk about the brands beginnings and its new Bear Sizes.
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Introduction On April 10, 2025, the Court of Justice of Paris (RG No. 22/10720) issued a major decision which marks a turning point for the fashion and luxury industry. Hermès, a world icon of craftsmanship and haute couture, is opposed to a d-upcycling workshop that has transformed second-hand Hermès scarves into decorated jeans jackets. This case illustrates the growing tension between sustainable fashion, which encourages the reuse and transf…

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Bear World Magazine broke the news in on Friday, August 8, 2025.
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