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University of Louisville Reconciling with Papa Johns' Founder After 2018 Split

Bradley said new discussions with Schnatter revealed more facts about the 2018 split, and UofL is also creating Cardinal Ventures to boost athletics revenue.

  • The University of Louisville announced Thursday it is reconciling with Papa John's founder John Schnatter, reversing a 2018 decision to sever ties. President Gerry Bradley recently met with Schnatter to discuss his desire to "re-engage" with the university.
  • Following reports that Schnatter used a racial slur during a business call, the university severed its relationship in 2018. The school removed his name from the football stadium and other campus programs, ending their naming-rights agreement.
  • Citing his "Forward Together" theme, Bradley stated he learned new details regarding the 2018 events. He noted the university now "acknowledges the university would have approached the situation differently" based on current understanding.
  • The Board of Trustees approved Cardinal Ventures, a nonprofit designed to modernize business operations for Louisville Athletics. Vice President and Director of Athletics Josh Heird said the entity "gives us the operational flexibility to grow revenue" and maximize brand value.
  • As Louisville seeks to sustain athletic momentum under football coach Jeff Brohm and basketball coach Pat Kelsey, the university aims to leverage additional support including name, image, and likeness opportunities. This positions the program to compete in the modern era of college athletics.
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The Business Journals broke the news in United States on Thursday, April 23, 2026.
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