Unrivaled Lands Its Biggest Apparel Deal Yet As League Hits $650 Million Valuation
The deal expands Adidas into uniforms, licensed merchandise and youth programming as Unrivaled heads into its third season after a $650 million valuation.
6 Articles
6 Articles
Adidas becomes Unrivaled's official uniform and performance apparel partner in multiyear partnership
Adidas is partnering with Unrivaled, the women's 3-on-3 basketball league, as its official uniform and performance apparel provider starting in the 2027 season.
Forbes, the world's most renowned business and economic magazine. German brand replaces American to provide sports material from the Unrivaled league The post Adidas Desbanca New Balance in Women's Basketball 3×3 apareceu primeiro em Forbes Brasil.
Link with disputes of the 3x3 modality will have support of the German brand in matches, clinics and community projects The post Adidas looks to the female basketball and assumes supply of Unrivaled apareceu primeiro em Machine do Sport.
Unrivaled Tabs Adidas as Partner as Sportswear Industry Spins
Unrivaled announced Wednesday that Adidas will take over as sponsor and outfitter of the women’s professional 3×3 basketball league beginning with its third season, which starts in early 2027. The multiyear partnership, the length and financials of which were not disclosed, reflects Adidas’ ongoing emphasis to push into women’s basketball, while outgoing outfitter Under Armour […]
Coverage Details
Bias Distribution
- 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
