US EditionEA Bucks Industry Trend And Says It Has No Plans to Increase Video Game Prices
- Electronic Arts announced on May 6, 2025, that it currently has no plans to increase the prices of its video games despite rising industry trends.
- This announcement comes after competitors Microsoft and Nintendo recently raised game prices to $80 and increased console and accessory costs.
- EA CEO Andrew Wilson emphasized their focus on delivering quality and value to players while CFO Stuart Canfield confirmed the current pricing strategy remains unchanged.
- Wilson noted that the company’s operations and market environment have evolved considerably over the past decade, which informs EA’s decision to keep prices at $70 for titles such as Madden and Battlefield.
- EA’s decision implies it will not join the $80 pricing trend for now, suggesting sustained consumer affordability amid an evolving gaming market.
15 Articles
15 Articles
EA Bucks Industry Trend And Says It Has No Plans to Increase Video Game Prices
Publisher/ developer EA has confirmed it has no plans to raise the price of its games even as the likes of Microsoft and Nintendo jump to $80.Addressing investors in its latest financial call, CEO Andrew Wilson said the company's focus was to "deliver incredible quality and exponential value for our playerbase," such as its hit co-op adventure Split Fiction, which has now sold 4 million copies."In terms of pricing power, our business is very dif…
EA Not Planning To Raise Prices On Games Like Nintendo And Xbox
During a recent Electronic Arts earnings call, CEO Andrew Wilson was asked if the Madden and Apex Legends publisher was planning to raise games prices, following the recent announcements from the likes of Xbox. And, for now at least, that doesn’t seem to be the plan. Read more...
EA says there are no current plans for it to release $80 games
It seems like we are living in the strangest timeline of all. EA - a company once infamous for its cash grabs and money-minded practises - has shunned (for now) the idea of $80 games, something that has been accepted by Nintendo and Xbox. Speaking to investors and reported by IGN, EA CEO Andrew Wilson claimed the company currently doesn't want its users to shell out $80 to play the latest games. "At the end of the day, whether we're doing somet…
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