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British government mulls sponsorship ban on unlicensed gambling companies

The UK government aims to protect consumers and reduce illegal market risks by potentially banning unlicensed gambling front-shirt sponsorship in the Premier League.

  • On Monday, the UK Government said it is consulting on whether to ban unlicensed gambling companies from sponsoring Premier League teams.
  • The government framed the consultation as aiming to mitigate illegal-market risks and eliminate unfair competition for properly regulated firms, noting unlicensed gambling operators lack consumer protections like financial vulnerability checks.
  • After regulatory action, Bournemouth, the Cherries, confirmed Vitality as their new front-of-shirt sponsor; warnings were issued last year to Bournemouth, Fulham, Newcastle, and others.
  • The competition has voluntarily agreed to cease front-of-jersey gambling sponsorship from the end of this season, and clubs are not currently breaking the law by maintaining these arrangements.
  • Sleeve deals would remain possible, as unlicensed operators could still appear on shirt sleeves while the UK Government plans to discuss the ban in the coming months.
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British government mulls sponsorship ban on unlicensed gambling companies

The British government might soon ban gambling companies who do not have a license in the United Kingdom from sponsoring teams in soccer’s Premier League and other sports.

·United States
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Premier League football teams may be banned from accepting sponsorships from unlicensed gambling companies in the UK, while the government takes action...

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caithness-business.co.uk broke the news in on Monday, February 23, 2026.
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