University Supports Skincare Firm With Recipe for Groundbreaking Edible Soap

University Supports Skincare Firm With Recipe for Groundbreaking Edible Soap

An edible soap that tastes of beans on toast has been created to raise awareness of hygiene poverty, with a little help from Swansea University expertise. Welsh luxury skincare firm The Goodwash Company, working with the charity The Hygiene Bank, wanted to create an edible soap to raise awareness of people who have to choose between eating or washing. CEO and co-founder, Mandy Powell had heard about the work of Agor Innovation, a support project…

A taste of reality: Saatchi & Saatchi's new campaign with The Hygiene Bank

In partnership with The Hygiene Bank, Saatchi & Saatchi has launched a campaign that's as surreal as it is serious. 'The Edible Soap' is a provocative new symbol of hygiene poverty in the UK, highlighting the absurd daily choices millions are forced to make between eating and staying clean. When was the last time you had to choose between buying a bar of soap or your next meal? For over five million people in the UK, that's not a hypothetical; i…