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Unilever partners Google Cloud to build AI backbone
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Unilever partners Google Cloud to build AI backbone
Unilever, a global consumer goods company, has partnered with Alphabet Inc.’s Google Cloud to use its enterprise AI platform, Vertex AI, across its branding and consumer operations for the next five years, according to a statement released on Tuesday. The deal will see the company build what it calls an “AI-first digital backbone”, reshaping how its brands are discovered, marketed, and measured. At the center of the collaboration are three pill…
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