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Unified Commerce: The Natural Evolution of Retail

Summary by BizTech Magazine
Is retail’s age of omnichannel over? Retailers are asking that question, says Josh Sevcik, lead commerce strategist at CDW. His answer? Yes and no. Omnichannel’s approach to retail commerce — in which businesses strive to build platforms where customers can make purchases in the store or online — isn’t going away as much as it is evolving into unified commerce, which focuses on breaking down the data silos inherent to omnichannel. In fact, unifi…
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