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Underground Renaissance: Chinese Teens Are Redefining Basement Shopping
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Underground Renaissance: Chinese Teens Are Redefining Basement Shopping
In a bizarre twist that would make retail veterans’ heads spin, China’s youth have transformed the dingiest part of shopping malls into the hottest place to drop your yuan. Once the domain of sad food courts and stores selling knockoff phone chargers, basement level one (B1) is now where China’s budget-conscious Gen Z crowd goes to shop smart. Image via SHINE. The trend isn’t about luxury—it’s about smart economics. Mall basements are becoming h…
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