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Under-eye patches have officially left the bathroom.

Summary by Business Insider
Under-eye patches are the new "it item" in beauty.SrdjanPav/Getty ImagesUnder-eye patches from brands like Topicals and Alo are now beauty status symbols.Eye patches are not just skincare; they are a new form of self-expression and luxury.Brands like Hailey Bieber's Rhode Beauty make eye patches that combine fashion with skincare benefits.Logomania may be "out" in fashion, but that's certainly not the case in beauty.Wearing a monogram on your fa…

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Business Insider broke the news in New York, United States on Friday, August 21, 2026.
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