US EditionWith Steph Curry Sales Off Peak, Under Armour Separation Makes Sense, Market Watchers Say
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3 Articles
By: EFE San Francisco, California.- Stephen Curry disengaged from Under Armour after twelve years in which the sportswear brand exercised as one of its main sponsors, although the collection of clothing from the Golden State Warriors base in the NBA will continue to be sold through that brand during 2026. Curry left Nike and signed with Under Armour in 2013, two seasons before conquering his first NBA MVP and his first champion ring. Both launch…
Under Armour to separate Curry Brand as part of new restructuring push
Under Armour has announced plans to separate its Curry Brand, coinciding with the sportswear company’s approval of a further US $95 million in restructuring measures. The company said it expects global basketball revenue, including the Curry Brand, to reach between US $ 100 million and US $ 120 million in fiscal 2026. It added that […] The post Under Armour to separate Curry Brand as part of new restructuring push appeared first on Apparel Resou…
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